What is useful mobile site?
“Take away [from the youth] the Internet – you will get a revolution,” a popular Polish actor and director Jerzy Stuhr said recently. According to the observations of the Hedgehogs, modern young people are willing to put up with anything, just not with the lack of access to the Internet. pixabay.com Internet is needed everywhere and always, and not only young. But for the sake of access to the Web, the most active part of society is not going to change the usual way of life, sitting for days at desktops monitors. And why, if every day new, even more convenient and powerful mobile gadgets appear on the market. Polish actor and director Jerzy Stuhr Source Mobile traffic is coming, but … Thanks to smartphones and tablets, the Internet is becoming more accessible, mobile operators are getting cheaper, mobile traffic is growing by the hour. Today in Belarus approximately every sixth megabyte of Internet traffic is mobile. In Russia, the share of mobile traffic exceeds 35%. But this is not the limit. For example, almost 60% of visitors to the Apple Corporation website access a favorite apple site exclusively from smartphones. Surely, in “native land” mobile traffic would be more intense if … Whatever one may say, but if one does not take into account the constant readiness of smartphones “for battle”, it is more convenient to go online from a stationary computer or laptop. The screen is wider, the pictures are visible in all details, the processor is faster, the memory is larger, the pages load faster. Every day new, convenient and powerful mobile gadgets pixabay.com appear on the market. Moreover, the transmission speed of a mobile channel is not always stable, as a rule, lower than the access speed, say, via a fiber-optic line. Perhaps for the reasons listed above, most sites are well adapted to work with stationary users, and mobile are perceived as appendages. And absolutely nothing. After all, some sites manage to attract mobile users almost as much as stationary ones. How? Very simple: using mobile versions of sites, the most adapted for working with tablets and smartphones. The disadvantages of mobile Internet access are not so difficult to compensate for with a “light” design and user-friendly navigation adapted to the touch control of smartphones. What for? Judge for yourself. Some sites attract mobile users almost as much as stationary pixabay.com. How is a mobile website useful for a webmaster? Over the past year, the share of smartphones among all mobile phones sold on our planet was 40%. Percentage, no less, is over 2 billion potential visitors to mobile sites. And the most active visitors, otherwise why would they spend on expensive smartphones? The site owner, who does not have a mobile version, thus voluntarily deprives himself of billions of potential visits. Paradox, and only. For the sake of traffic to spend money on promotion and simultaneously abandon it? Mobile site visitor – a special visitor. Switching between pages and screens is not as convenient for him as on the desktop. Therefore, a mobile session is usually longer than normal. And if the user is satisfied with the volume, quality, availability of information and the convenience of working with the site, it is likely that he will linger even longer or return to an attractive mobile site later. A mobile visitor spends more time on the site than a regular visitor, so you need to create convenient conditions for it pixabay.com. How is a mobile site useful for a user? Facilitating access to information, a mobile site is useful not only for companies and webmasters, but also for users. Isn’t all website builders seeking this? Undoubtedly, any site (mobile is no exception) can become successful only when users are satisfied. What do they lack for happiness? Why do users visit mobile sites? Statistics says that access to the Network from a smartphone in almost half of the cases begins with search engines. More than a quarter of each hour, the mobile user “freezes” on social networks. At the same time, he extremely dislikes sharing content or putting likes, and even more so – to write comments. About half of the site visitors using tablets and smartphones come from pixabay.com search engines. As for purchases, at first glance, there are very few of them, which often “confuses” Internet sellers. The difference is quite noticeable if we directly compare the results of the conversion of mobile and desktop sessions. But there is another opinion. According to Google representatives, 91% of users who buy information about products using mobile gadgets make purchases on the Web. They simply use the found information later, preferring to pay for purchases using a regular computer or offline, by calling the number indicated on the site, instead of putting the goods in the basket.