Why themed sites make more money?
Often there are requests for a mini-audit from the owners of sites with diverse information. As a rule, such owners state the most popular topics as keywords: e-books, earnings on the Internet, useful links, and some of their personal interests. So what’s wrong with that? Bad – nothing. But no good. Previously, such pages were called the Home page, or “hamster.” So they remained now. Because, apart from the author and the owner of such a site, it is not interesting to anyone. There are quite simplified options. For example, a site with personal photos. If the author has created it so that all friends and acquaintances have the opportunity to admire them – then no problem. But when such an author wants to “get to the first places by the word” photography “, this is, to put it mildly, unwise. So, problem number 1 – this site is of little interest to anyone. If only because it was created by a person who recently came to the Internet. And therefore it is unlikely the collection of materials that he dragged from other sites is interesting for other, more experienced people. Problem number 2. Materials that are copied from other sites, or posted in violation of all generally accepted rules (without attribution and links to the source site), or simply morally obsolete. (Which is sometimes much more dangerous than you think. Depends on the subject. This is in a separate article.) They are negatively perceived by Yandex. And this site does not occupy high positions. Problem number 3. On the Internet specialization wins. Where will they look for refrigerators? On specialized sites. But not on the site “Everything about everything.” Because no one would think to look for it there. And taking the first places in terms such as “fridge” or other competitive terms, such a site is unrealistic. Problem number 4. This site is difficult to unwind (if you forget about the first problem). Because any site should have a name. The more “speaking” it is, the better, the more people will remember it. And how to call the site “About Everything”? Here are obtained faceless names like “Portal of Vasi Pupkin”. Or louder – “Information Center …”. And in the keywords there will be just a set of popular keywords. And no sense from such a site will not. Because it will be difficult to raise it according to popular phrases. And if we raise, then what? For a while he will live. Then the author will want to earn on it, hang up five banners on each page. And he will think that he will get rich soon, having attendance of 50-100 people a day “for such cool keywords”. Hence the following problem. Problem number 5. Such sites have no prospects. First, they are created for self-affirmation. For him, they unwind, using all available means, including pyramids, meter-wrap systems, and simply automatic link exchange systems. And then what? Then the site owner becomes bored and the project is abandoned. Especially if it was on a free hosting. And here hosting? Moreover, the author of the resource does not pay for it, it means that there is no site value in my head. If he had to pay 5 bucks a month, he would have thought a hundred times – what to put on a paid hosting? And so, for free, you can throw up all sorts of garbage. Just because he is now interested. In the best case, the author will begin to learn the basics of html and php, will start to learn ways to promote the site, and it will turn out quite competent webmaster. He will quickly understand what sites to do. Especially if you want to make money on it. And the one who did not become an intelligent webmaster, most likely will tell everyone that the Internet is nonsense, that this is just a toy, and there is no sense from it. Or he will begin to create sites (copy ready) in batches to participate in various pyramids and lure naive novices to them. In the first case, various myths about the Internet are inflated. And in the second, regular junk sites are created that litter the Internet. The moral of the article: create thematic sites. They are easier to unwind and easier to sell something through them. But in order to successfully sell something specific – you need to properly plan the site.