How to repeatedly “multiply” their successful posts? About replication
Every blogger, especially those who have been blogging for a long time and have fun, have unusually successful posts. It is inevitable, as … (I don’t even know what to compare with, everyone can come up with the end of the sentence himself). Only one thing is bad: there are few such posts, hellishly few! Everything seems fine. You yourself are satisfied with the post, get laudatory comments and constructive (or not so much) criticism … You rest on your laurels: “That’s what I (what) are!” Just rest early! This is only the first, the most meager benefit that this undoubtedly successful and memorable post can bring you. Yes, and when trying to write something similar, it turns out badly … Just think. A lot of work has been done. But even if your blog is very visited and generally “gourmet,” it is still only a small molecule of a huge organism called the World Wide Web. And if you work a little more, a huge tree will grow from this seed, which will bear fruit for many years. Links to a blog, fame, money … Content is not only textual, but also audio, video, graphics … Each form of content has its own specific channels, which are practically closed to other forms. For example, YouTube video hosting. In addition, people are different. Some people perceive only text information well, others – an interesting audio story, third – give video, and even with special effects, the fourth believe only very specialized publications. Let’s brainstorm a little. Not literally, of course. Just think about it. Is it possible to make a podcast, a video instruction, something like a comic book on the basis of “successful posting” information … is it possible to make an instruction, an analytical article, an essay with philosophical overtones? Is it possible to combine this post with other similar ones and release an e-book? Is such a transformation possible in principle? Even as possible! Such work is called “content replication” and, if the information below is not enough, just type the phrase “content replication” in any search engine. The term “replication” came from genetics, this tricky word denotes the division of the DNA helix during reproduction (cell division). Moreover, if parts of this helix change during division, this is called a mutation. So, let’s do the replication (reproduction with mutations) of your previously written and proved interesting to the audience of the post. I warn you once again, it makes sense to reproduce only the best content, the value of which has already been tested in practice, that is, on the readers of your blog. You are ready? If so, go ahead! 1. You can use this post as a “fish” (the basis for “breeding”) for articles under various specialized online publications. We read requirements, we correct information, we send. The results will be sure. Somewhere will pay. Somewhere will place your article with a link to the blog. Somewhere just publish, but if the material is interesting and professionally worked out, “take a pencil,” and your other material will go in this edition is easier. 2. You can make a simple rewrite of the text, a retelling of the main provisions of the post in other words, and send it to be sold on the content exchange. 3. Create another post based on the additions from the comments and (or) slightly change the post taking into account the additions from the comments. You can publish a post in the form of questions and answers, something like an interview. 4. Record an audio podcast. First you just need to read the article in front of the microphone. This will be a draft. Listen to what sounds, what reservations allows the reader. Correct mistakes. Think about what kind of music is suitable, and for the material, what sound effects would be good to add. Try, invent. 5. Create a video based on the post. For example, if this is a manual, then why not remove the process (for example, preparing a dish according to your recipe) on the video? In fact, it is not as difficult as many think. In addition, the possibilities of creative improvisation are almost endless. So, based on one book you can make a huge number of films. Change actors, costumes, scenery, shoot in a different genre, invent a sequel … 6. Consider whether it is possible to make a screencast from a post, that is, a video instruction from a computer screen. 7. If there is a series of posts, united by one theme, then, having slightly reworked the material, you can do something like a small book and let it “walk on the Net.” You can even sell this product if there is a chance that you will find a sufficiently large number of buyers. 8. You can “cut” quotes from the post and place them on the forums, indicating the address of your blog in the signature. 9. Try to “squeeze” the main idea of your post in 140 characters and, if possible, post the phrase on Twitter and other microblogging services. 10. You can do something like a comic book, some sentences replacing the drawings. 11. If your post answers briefly a few questions (for example, a post in the form of a list with a brief commentary on each item), you can write a series of posts with links to the first post, which became their basis.