What marketing techniques are commonplace on the Internet?
The most typical and common form of product or service promotion is advertising. Without the presentation and initial presentation of one or another object, the industry for meeting social needs simply would not develop. violetkaipa, Shutterstock.com Every year methods of popularization of various products are actively changing. The main role in this development is played by Internet technologies. They serve as the backbone “field” supporting the information segment. Internet sites are the resources for which a complex IT mechanism works. The originality of the content and the shell of the site plays a key role in promoting the promoted product. Advertising articles have long become an online habit. Depending on the professionalism of the presentation of material and design of the site, the consumer lays down his impression of the company (positive or negative). Different sites differ from each other in their external characteristics, but the quality of the promoted services most often turns out to be similar, predictable. Therefore, do not confuse advertising with the product itself, because sometimes the priorities and principles of marketing are not justified. However, despite this, the “army” of office workers inevitably grows every year, adding new designers, marketers, copywriters and other employees. It can be said that the advertising sphere is an autonomous type of industry that exists within its own creative super-task. Also in fairness it should be noted that without modern technological and marketing Internet solutions, the degree of popularization of the promoted services will be much lower. “Spam” as the most common marketing technique took large-scale forms. It is divided into two types: intentional (sent without the desire of the consumer) and voluntary (when the user subscribes to the newsletter). Often, random advertising comes to the mailbox automatically after registering on a particular site. But the RSS feed is a kind of alternative to “spam”: it does not require a mailbox. In addition, the consumer chooses the information segment of interest. The RSS system is integrated into modern Internet browsers and is very convenient. The search resource is one of the main sectors, without which a full-fledged website promotion is impossible. Such search engines as Google, Yahoo, Yandex and others are a platform for indexing the most popular portals. In this regard, it is worth noting the popular method used on various portals – the mutual exchange of advertising banners and links between sites. However, the trend is that users are less likely to pay attention to the colorful advertising “tags”, and are satisfied primarily with the desired content: movies, music, audio books and. e. But even here, active developers do not lose heart, but confidently combine advertising with the product. Increasingly, there is a phenomenon on the Internet when a long-awaited advertisement pops up while watching online video. Modern advertising techniques combine a complex of different creative tasks: design, sound, visualization, information. Using them in aggregate, they receive the necessary material that performs advertising functions on the site (videos, flash-videos, presentations). The more professionally and organically various advertising is combined on the site, the more chances to deliver the final product to the consumer.