What can Picasa?
Thousands, tens of thousands of photos "lying" in different folders on your computer. They are so interesting, so nostalgic. Now and then I want to remember that one trip, then…

Continue reading →

How to find a picture on the Internet?
How many times did it happen that, having found a photo on your disk, you could not remember where it came from? Or they could not understand at all what…

Continue reading →

Your LiveJournal: how to make it known?
If you have a blog in LiveJournal or you would like to open and maintain it, then a natural necessity for you as an author is the need for people…

Continue reading →

What marketing techniques are commonplace on the Internet?

The most typical and common form of product or service promotion is advertising. Without the presentation and initial presentation of one or another object, the industry for meeting social needs simply would not develop. violetkaipa, Shutterstock.com Every year methods of popularization of various products are actively changing. The main role in this development is played by Internet technologies. They serve as the backbone “field” supporting the information segment. Internet sites are the resources for which a complex IT mechanism works. The originality of the content and the shell of the site plays a key role in promoting the promoted product. Advertising articles have long become an online habit. Depending on the professionalism of the presentation of material and design of the site, the consumer lays down his impression of the company (positive or negative). Different sites differ from each other in their external characteristics, but the quality of the promoted services most often turns out to be similar, predictable. Therefore, do not confuse advertising with the product itself, because sometimes the priorities and principles of marketing are not justified. However, despite this, the “army” of office workers inevitably grows every year, adding new designers, marketers, copywriters and other employees. It can be said that the advertising sphere is an autonomous type of industry that exists within its own creative super-task. Also in fairness it should be noted that without modern technological and marketing Internet solutions, the degree of popularization of the promoted services will be much lower. “Spam” as the most common marketing technique took large-scale forms. It is divided into two types: intentional (sent without the desire of the consumer) and voluntary (when the user subscribes to the newsletter). Often, random advertising comes to the mailbox automatically after registering on a particular site. But the RSS feed is a kind of alternative to “spam”: it does not require a mailbox. In addition, the consumer chooses the information segment of interest. The RSS system is integrated into modern Internet browsers and is very convenient. The search resource is one of the main sectors, without which a full-fledged website promotion is impossible. Such search engines as Google, Yahoo, Yandex and others are a platform for indexing the most popular portals. In this regard, it is worth noting the popular method used on various portals – the mutual exchange of advertising banners and links between sites. However, the trend is that users are less likely to pay attention to the colorful advertising “tags”, and are satisfied primarily with the desired content: movies, music, audio books and. e. But even here, active developers do not lose heart, but confidently combine advertising with the product. Increasingly, there is a phenomenon on the Internet when a long-awaited advertisement pops up while watching online video. Modern advertising techniques combine a complex of different creative tasks: design, sound, visualization, information. Using them in aggregate, they receive the necessary material that performs advertising functions on the site (videos, flash-videos, presentations). The more professionally and organically various advertising is combined on the site, the more chances to deliver the final product to the consumer.

Why themed sites make more money?
Often there are requests for a mini-audit from the owners of sites with diverse information. As a rule, such owners state the most popular topics as keywords: e-books, earnings on…

...

How to make Opera browser run faster on startup?
In recent years, Opera’s web browser has rightfully won the sympathy of many Russian Internet users. The equally fast display of web pages, as well as numerous convenient necessary functionality,…

...

Online loans: new opportunities or a bad deal?
In the modern world, taking into account the development of network technologies, the consumer view of some services is also changing. And if you no longer surprise anyone with the…

...

What marketing techniques are commonplace on the Internet?
The most typical and common form of product or service promotion is advertising. Without the presentation and initial presentation of one or another object, the industry for meeting social needs…

...